The Revenue Acceleration Rules
Shashi Upadhyay
B2B is 45% of the economy, but no book has addressed just this area of B2B predictive marketing--all have looked more at the consumer end of the predictive space. This book will explore how using predictive marketing to support ABM initiatives in the B2B world can supercharge your demand waterfall and align marketing sales.Account-Based Marketingis a how-to book that uses examples and best practices from industry experts to show readers what they should be doing to implement predictive ABM to grow revenue.
Categorías:
Año:
2018
Editorial:
Wiley
Idioma:
english
ISBN 10:
1119371953
ISBN 13:
9781119371953
Archivo:
EPUB, 2.23 MB
IPFS:
,
english, 2018
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